Power from plants
There is a common misconception in mainstream fitness circles: that meat, and more broadly animal products, are synonymous with protein. It’s time to lay this myth to bed.
Yes, animal products contain protein and amino acids, but they come as part of an overall ‘package’ of nutrition. That package comes bundled with a lot of unhealthy and life-threatening compounds. Carcinogenic elements, heart destroying cholesterol, and plenty of saturated fat too. Even in situations where protein is isolated, such as in whey protein powders, study after study has proven that diets high in animal protein are linked to cancer and other health problems.
In recent years, the technology available to isolate protein from plants has become significantly more advanced, allowing for the development of protein powders that are highly bioavailable, digestible, hypoallergenic, and maintain many of the benefits of their wholefood counterparts.
For the first time, we have launched a protein powder. LifeGive protein powder is the most advanced protein powder on the planet, made exclusively with organic food state ingredients. We have put together a blend containing all 9 essential amino acids in a highly bioavailable formula, using a blend of brown rice protein, hemp protein, and shiitake fermented protein. It contains addition L-leucine, L-valine, and L-isoleucine – branched chain amino acids (or BCAAs) that both prevent muscle loss and have been shown to act as a ‘kickstart’ to muscle-protein synthesis, meaning the overall quantity of protein you need to take in is reduced.
Many published studies have demonstrated that consuming the BCAAs in this ratio jump-starts protein building in muscle cells, facilitating the absorption of the remaining protein blend which allows muscle hypertrophy (growth) to occur.
The proteins and protein ratios for this blend have been carefully selected, and supply the most beneficial amino acid profile.
We have added vitamin D3 and iron to optimize energy and overall wellbeing.
Who should take this?
The new LifeGive Protein Powder is ideal for two groups.
Firstly, fitness advocates and athletes, for whom this powder will provide additional energy whilst healing and repairing muscles that have been damaged in intense workouts. It can also serve to repair muscles that have been injured in accidents and sports injuries, meaning you’ll be back in the gym, on the pitch, or in the pool sooner rather than later.
Secondly, this is ideal for preventing age-related muscle loss. From the age of 30 you can begin to lose muscle mass year-on-year if you are not exercising and eating optimally. Additional plant-based protein in your diet will help preserve muscle mass as you age and prevent degenerative mobility issues.
The powder is flavoured with vanilla bean and a gentle sweetness from stevia, ensuring there are no nasty additives or flavouring chemicals.